Once your ad campaign goes live, it takes time for our team to ensure your ad is performing at its best. We collect and analyze quite a bit of data to get the campaign targeted just right. This is called "ad optimization".
How long will it take to optimize my campaign?
There is an initial 7 day learning period where we closely monitor the campaign. The ramp up and optimization period will take an average of 90 days depending on your budget. We continuously monitor the campaign performance
Campaign success depends on the amount of relevant data accumulated. The more data we have on keywords and ad groups the more strategically optimize your campaigns.
What will you be doing during this time?
We will be monitoring your campaign very closely and making any adjustments (to ad groups, keywords, ads, extensions, settings, bidding strategy, etc.) needed based on the performance data that we receive to ensure the campaign is performing its best.
This is where our team's experience really comes into play. Optimization is a delicate process that has quite a bit of data and variables to analyze which can affect your ad performance.
Will you be doing any ad A/B Testing?
Yes! We’ve created your campaign with the very best foundation possible for success. This includes several ads per ad group for A/B testing.
Are you testing anything else?
Absolutely! We will be performing small tests to improve performance. However, should we want to test anything that we feel might be a higher risk, we will reach out to you directly for approval. You're in good hands.