Legwork builds very foundational websites that is ready for your add-ons and updates. We believe that when you’ve finally gotten to launch and your site is live, you’ve merely laid a complete foundation for your online home. It has all the mission-critical elements to let visitors know how to contact you, what services you offer and what you’re all about. We may have also worked with you to get a team page up or perhaps a specialized service added. So if you simply left your site as-is since it went live, you’d be all set to accommodate visitors and meet their base-level needs.
But that’s not what we recommend.
Your site should be regularly updated with announcements, celebrations, news, staff changes and, heck, even swapping out photos for the season! Keeping your site updated gives visitors a reason to come back and see what’s new. If it’s just the same each time, this gives a stagnant perspective that you may not be keeping up. And guess what? What's good and unique for your visitors is good for your search rank positioning.
Request website edit access: firstname.lastname@example.org