Below is a navigation map, with descriptions, of the Web Statistics Dashboard.
1. Filter by account menu:
Select this drop-down menu to filter by “All Accounts” or single accounts associated with your Enterprise account.
2. Current Month Overview:
Total Visits to the websites tied to your currently selected accounts.
First time visitors or devices engaging with websites tied to your currently selected accounts. This number removes multiple visits and returning visitors to show new engagement with the site.
Pages / Visit
This number is the average number of pages your visitors view per site visitation. This can be an indicator of how patient and lead-centered your website content is. Generally speaking, the higher the number of pages your visitors visit, the more your Search Engine Optimization is positively impacted.
Avg. Time on Site
The Average time your visitors spend on your site. Generally speaking, the higher the average time, the more your Search Engine Optimization is being positively impacted.
A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. In most situations, you want as low of a Bounce Rate as possible. However, not all bounces are negative interactions. Many users will reference your website for quick information and may be counted as a bounce even if they found value in the information on your site!
3. Monthly Graphs:
The same as the fields that correspond in the Current Month Overview above, but represented within graphs that can have their date range customized.
4. Top Visited Pages
You guessed it! These are your pages with the most traffic on your site. It's normal to see your Homepage, Contact page, and Meet the Team/Dentist pages at the top. Spots 4-10 are a good indicator of how effective various aspects of your site is. For example, if you are doing Google ads that lead to a landing page on your website, high traffic to that landing page will indicate health in regard to your ads. Likewise, seeing blog titles and service pages here can also indicate areas where you are connecting with your patients and leads with your site.
5. Device Type:
Get to know how your users engage with your offices. The results of the device type section can be helpful in understanding what contact methods are likely to jive with your user-base. If you have an overwhelming number of users visiting your site via Mobile phone, you'll know texting is to be your predominate form of contact. If your users tend to use desktops to a greater or equal degree as mobile, you have proof email is likely going to still be effective for your offices.
6. Traffic Source:
How did people get to your office websites? Odds are... it was Google. However, after the obvious traffic from the king of the internet, you can review other sources to gauge their impact like: Facebook, Yahoo, Bing, and other sources online.